how do i change my server name i dont have a server.cfg please help 

echo off
:start
RustDedicated.exe -batchmode +server.port 28015 ^
+rcon.port 28016 ^
+server.level "Procedural Map" ^
+server.seed 1 +server.worldsize 4000 ^
+server.maxplayers 10 ^
+server.hostname "snakes server" ^
+server.description "snakes" ^
+server.url "http://yourwebsite.com" +server.headerimage "http://yourwebsite.com/serverimage.jpg" ^
+server.writecfg +server.readcfg +server.identity "snake1" ^
+rcon.password "inserthere" ^
+rcon.web 1
goto start

 this is my bat file

You can create a server.cfg under server/snake1/cfg, or just change server.hostname above.

Wulf

You can create a server.cfg under server/snake1/cfg, or just change server.hostname above.

thanks but thats the thing my file line is 
\rustserver\snakesserver\server\my_server_identity\cfg

According to your above .bat, your path would be what I mentioned previously.

thats the thing its not what do you suggest i do

Wulf

According to your above .bat, your path would be what I mentioned previously.